In order to make your online business a success story, you need to plan out your each and every step. From the selection of the right domain name to the selection of right advertiser, you need to exercise high level of professionalism. But most of the time, bloggers forget to think about keywords for their blogs or websites. It is not as easy as it seems as you have to think outside the box. Keep in mind that you are fighting against millions of blogs or website to find the top 10 position in the Google. So, you have to fight with the giant competitors which invest heavily not just over the content but over the marketing and promotion as well. You cannot compete with them with a keyword which is hard to compete. Here comes the role of Keyword research. In this topic, we will discuss the best of the best keyword research tools.
Before going to discuss various keyword research tools, let me explain two important concepts which are:
- Long tail keywords
- LSI (latent semantic indexing keywords) Keywords
Both types of keywords are actually consisting of more than one phrase which is related to the main keywords. As the giant competitors are working hard for the main keyword, you cannot fight with them over the main keyword. Instead, you find related keywords for which very few or no body is working to get ranking. The end result is such that you climb to the top position in Google in a very short span of time and with little bit of link building.
Best of the best keyword research tools
- Google Keyword Planner
It is a part of Google Adwords and is basically a tool for advertisers. But, it is equally good for SEO Experts or seasoned SEO professional. Once login, you can enter your desired keywords to find the related and LSI keywords. The best thing is that you can filter the results by language, location and negative keywords. The important thing to mention here is that you can also enter your competitor’s URL to know where they rank for related keywords. That is why it is assumed to be the most effective tool for keyword research and competitor analysis. From this tool, you can judge the objective, strategies and their resources which you do not have.
The disadvantage with Google Keyword Planner is that as almost every blogger use it, its power has diminished. That is why; people use other tools to find LSI and long tail keywords.
- Long Tail Pro Premium Version
This is the most easy yet most effective tool I have ever used for keyword research. The interface is quite simple. It identifies keywords which Google Keyword Planner hardly finds. Once you open the LTP, you need to give access to your Google account by providing user name and password. There is an option where you can set the number of words in a keyword results. Not just that you can limit the result by country and number of searches per month. LTP easily display up to 800 keywords per seed which is a big amount which other competitor products hardly touches. The main problem with this tool is that the speed of searching for keywords is quite slow and for an advanced user, this is quite disturbing as he or she has very limited amount of time and he or she has to wait longer for the list of keywords to load.
- SEMRush Premium
SEMRush is another best keyword research tool. What makes this tool most effective tool is that it also allows you to track your competitor’s ranking for keywords. This helps you in understanding the keywords which are giving traffic to your competitors. You can also target these keywords to increase your blogs’ traffic and earning. The problem with SEMRush is that you have to buy after 30 days trail period which every user cannot afford. SEMRush is one of the mostly used tools in keyword research tool industry. I have never met a person who has been involved in keyword research tool and has not worked with SEMRush ever. That is why; it should be the main weapon in keyword analysis.
It is also a best weapon in keyword research tools as it is quite simple to use. You just need to enter your keyword, language and the target country and KWFinder quickly comes up with the long tail keyword list with the score. You can also judge the interest among the people about the keyword as this tool shows an interest over time graph from 2004 to till date. This helps greatly for future planning and keyword analysis in the long run.
It is another great tool for users who cannot afford to pay the price for keyword research. This free tool allows you to do keyword analysis using data from Google, Yahoo, Bing and apple app store. Actually, it works mostly on Google’s auto complete and ubersuggest’s letter adding features which other tools do not. In order to know about search volume, competition and CPC, you have to go for premium version. Most of the users, however, do not need these types of data to work out a plan. So, a free version will suffice their need and demand.
Jaaxy, though a very new name in the keyword research tools, has gained reputation in a very short span of time. The lovely thing is that it does not depend on Google Keyword Planner and has its own sets of metrics to locate the keywords which are difficult to identify with other tools. Jaaxy is a premium tool but you can try the free version in order to judge its effectiveness and efficiency. Jaaxy shows result with information such as quoted search result (QSR), Keyword Quality Indicator KQI and SEO score. A SEO score near to the 100 means that the keyword is easier to rank in the search engines.
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